Frequently Asked Questions
What this is, who writes it, how it's sourced, and how to get it.
What is AI in Marketing Weekly?
A free weekly issue on how AI is actually changing marketing work, written by Ged King, Academic Director of Digital Marketing and AI at Wake Forest University's School of Professional Studies. Each issue leads with one marquee story, adds three that mattered, and closes with what to do Monday morning. Every claim links to a first-hand source.
What is AI in Marketing Daily?
The companion podcast. A short episode every weekday morning at 8:45 ET covering what moved in AI overnight and what it means for people who market for a living. Subscribe in any podcast app with the RSS feed, or listen on the episodes page.
Who writes it?
Ged King. He's an equity partner at Sales Factory, a marketing and consumer-insights agency in Greensboro, North Carolina, and Academic Director of Digital Marketing and AI as well as Professor of Practice at Wake Forest University's School of Professional Studies. The analysis is his own, not the university's.
Who is it for?
Marketers who have to make decisions about AI with real money and real deadlines attached. CMOs, brand and agency leads, retail and e-commerce teams, plus the students and working professionals in the WFU digital marketing program.
How is it sourced?
Every main story cites at least two independent sources, and at least one is first-hand wherever it exists: the research report, the company announcement, the survey, the filing. Newsletters and videos can surface a story, but they never stand as the only source. Numbers trace to a source; the prose is original.
Is AI used to write it?
AI helps with research, drafting, and production. The editorial judgment (what leads, what gets cut, what it means) is human, and so is the byline. That's the whole thesis of the publication, so it would be strange to do it any other way.
How much does it cost?
Nothing. It's free, and it stays free. There's no paid tier, no sponsored placement, and no affiliate link anywhere on the site. When a company's product shows up in an issue it's because it moved the story, not because anyone paid for the mention.
How do I get it?
Subscribe with the form at the bottom of any page for the weekly issue. For the daily, paste wfudigitalmarketing.ai/podcast/feed.xml into Apple Podcasts, Spotify, Overcast, Pocket Casts, or any app that accepts an RSS URL. New episodes then arrive on their own. Every episode also plays on the episodes page with no app required.
What's the difference between the Weekly and the Daily?
The Weekly is one written issue, published Fridays: a single marquee story worked through in depth, three more that mattered, a brand or agency spotlight, and three dated actions for Monday morning. The Daily is a ten-minute audio episode on weekday mornings covering one story at a time while it's still moving. The Weekly is for deciding. The Daily is for keeping up. Most people take one or the other, and that's fine.
What happens when you get something wrong?
It gets corrected in the next issue, in the open, with what was wrong and what's right. Numbers here come from surveys, filings, and company announcements, and any of those can be revised or turn out to be self-serving. Flagging that is more useful than pretending it doesn't happen. If you spot an error, say so. Corrections are welcome and they're never buried.
Can I quote it, teach from it, or share it with my team?
Yes, with attribution and a link. Forward it, put it in a deck, run it in a class, argue with it in a meeting. Several marketing teams use the Monday-morning section as a standing agenda item, which is exactly the point. If you want to reprint a full issue somewhere, just ask first.