Archive · Every Issue

The full back catalog.

Every issue of AI in Marketing Weekly, in reverse chronological order. Published Fridays by Ged King — Wake Forest School of Professional Studies + Sales Factory.

Jun
26
2026
Issue · June 26, 2026

AI media just became the fastest-growing line on the plan — ads inside AI now outpace social, search, and CTV.

On June 16, days before Cannes, Mediaocean’s H2 report named AI media — ads inside AI agents and assistants — the fastest-growing investment category, with 60% of marketers planning to spend more, up from 54% in H1. The catch is an execution gap, not intent. Plus three quick hits (Meta takes live shopping ads global · NVIDIA re-pours the ad stack for agents · the agentic-adoption gap), a Hearst Aura IQ brand spotlight, and three Monday-morning moves in the Marketer’s Playbook.

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Jun
19
2026
Issue · June 19, 2026

AI is quietly moving the marketing budget — and loyalty just fell below 15 cents on the dollar.

Gartner's 2026 CMO Spend Survey shows AI pulling budgets toward the easy-to-measure bottom of the funnel — two-thirds of media spend now chases conversion and awareness, while loyalty slipped under 15%. The tell: the most AI-ready teams spend more on loyalty, not less. Plus three quick hits (AI disclosure labels that don't hurt ads · the independent ad stack opening to agents · an agentic CTV play), a Geico Gecko brand spotlight, and three Monday-morning moves in the Marketer's Playbook.

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Jun
12
2026
Issue · June 12, 2026

Salesforce just gave every marketer an AI team — agents that build the pipeline, write the campaign, and run it.

At Connections on June 3, Salesforce renamed Marketing Cloud to Agentforce Marketing and shipped agents that prospect, write, and run campaigns — then agreed to buy Contentful to feed them. Rawlings reports building campaigns 75% faster. Plus three quick hits (the zero-click search shift · the frontier-model arms race · the CMO readiness gap), an Indeed brand spotlight, and three Monday-morning moves in the Marketer's Playbook.

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Jun
5
2026
Issue · June 5, 2026

ChatGPT ran its first ad in February. It's already a $100-million ad business — and now it's self-serve.

On May 5 OpenAI opened a self-serve Ads Manager and product-feed automation — connect your Google Shopping catalog and ChatGPT builds the ads. Criteo reports 1,000+ brands already live, converting near 2x traditional search. Plus three quick hits (Canva's soul-gap report · Google's Universal Cart · the thinning martech stack), an Attentive brand spotlight, and three Monday-morning moves in the Marketer's Playbook.

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May
29
2026
Issue · May 29, 2026

In four weeks, every major ad platform handed media buying to an AI agent.

Meta, Amazon, TikTok, and Google all opened their ad platforms to AI agents — and at Google Marketing Live the new Ask Advisor agent bolted onto AI Mode, now past a billion users. Plus three quick hits (Gemini 3.1 Ultra · the squeezed Q1 shopper · the agent-governance gap), a $2.2B Publicis–LiveRamp brand spotlight, and three Monday-morning moves in the Marketer's Playbook.

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May
22
2026
Issue · May 22, 2026

Amazon retired Rufus — and replaced it with an agent that buys across the open web.

A shopping chatbot with 300 million users got sunset on May 13. In its place: Alexa for Shopping, a single agent that completes purchases on a shopper's behalf — including off Amazon. Plus three quick hits (HubSpot AEO Sensor · Alibaba Qwen + Taobao · Google Marketing Live preview), a Walmart Connect brand spotlight, and three Monday-morning moves in the Marketer's Playbook.

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