An online master's degree that prepares marketers to lead in a digital, AI-driven world — marketing strategy, analytics, and leadership, with AI built into every course.
The Master of Digital Marketing and AI from Wake Forest University's School of Professional Studies prepares marketers to lead in a digital, AI-driven world. You build the core — marketing strategy, analytics, and leadership — and you apply AI across the work, from branding and content to SEO, social, and the capstone. It's offered fully online and takes about 16 months to complete.
It is a marketing degree with AI built into every part of it. You learn digital marketing strategy, analytics, and leadership, and you apply AI across the work — from branding and content to SEO, social, and the capstone.
It is taught by practitioners — agency CEOs, a chief digital officer, and senior marketers who do this work for a living. It runs fully online in about 16 months and ends with a capstone where you solve a real marketing problem for a real organization. The focus is on making you a marketing leader who is fluent in AI.
Marketers and communicators who want to move up — into strategy, into leadership, and into roles where AI is now part of the everyday job.
Explore the full curriculum, admissions, and tuition on the Wake Forest School of Professional Studies program page.