About
The short version
I'm Ged King, Academic Director of Digital Marketing and AI, and Professor of Practice at Wake Forest University's School of Professional Studies. I'm also an equity partner at Sales Factory, a marketing and consumer-insights agency. Both jobs point to the same question: what happens to marketing work when the tools get this good, and what should a person do about it on Monday?
AI in Marketing Weekly and the daily podcast are how I answer that question in public, week after week, where students and working marketers can watch the reasoning rather than receive the conclusion.
The degree
Wake Forest's online Master of Science in Digital Marketing and AI is built for people already working. Marketers who want the strategy, the analytics, and now the AI fluency to lead rather than execute. It's fully online, taught by practitioners, and grounded in Wake Forest's Pro Humanitate tradition: for humanity.
That motto is not decoration here. The through-line of the AI coursework is that judgment, taste, and responsibility gain value as the routine work gets automated, which means the human part of the job is the part worth investing in.
What students build
- Working AI systems for real marketing problems, not slide decks about AI.
- A public build log: what got made, where it got stuck, what's next, because showing work in progress is how people actually learn.
- Capstone projects scoped against live business challenges, with sponsors who have something at stake.
Why a newsletter and a podcast are part of a degree program
Most AI curriculum ages out before the semester ends. A tool that anchored a module in January is deprecated by April, and a syllabus built on tool tutorials teaches students to be fluent in software that won't exist when they need it.
So the through-line here is a practice, not a product. Every week I take real events, apply a repeatable read (what happened, what it means, what to do Monday), and publish the reasoning where anyone can check it. Students see the same analysis their instructor would apply in a client meeting, on live material, with the sourcing exposed. When the tools turn over, the read still works.
It also keeps me honest. Publishing on a schedule means I can't teach from a slide deck I wrote two years ago.
Want to talk?
If you're considering the program, or you're a company that wants a capstone team to help solve a real problem, the fastest path is the program page at sps.wfu.edu. If you just want the thinking, the weekly issue and the daily podcast are free and always will be. Also, happy to discuss certificates and executive education. Please reach out at kingge@wfu.edu.